Apex Data Analysis Platform
Enterprise-wide data and analytics
The ability to collect and analyse data across the enterprise to inform business decision-making has never been more critical. Whether it is data about a specific business process, or big data which is aggregated from a variety of internal sources, this information has the power to influence significant operational and strategic decisions, playing a key part in customer management, profitability and future success.
The Apex Data Analysis Platform employs machine learning-based data analysis, coupled with a sophisticated rules engine, advanced statistical modelling, predictive capabilities and detailed reporting facilities, to provide businesses with analytics that help to recognize patterns, identify trends and generate meaningful insights.
Based on the service-oriented architecture of the Apex Framework, it provides comprehensive analytical capabilities to complement other parts of the Apex Suite, from sophisticated customer behavioural profiling for credit decisioning to remote customer management using big data and the Internet of Things.
To find out more, download the product information sheet