Artificial intelligence is starting to play a role in the development of systems which help organizations to understand consumer behavior. Neural networks are being used everywhere including within the financial industry, energy and utilities, governments and other sectors, to perform feats that were just not possible a few years ago.
The battle against cyber criminals
eMcREY has already pioneered the use of machine learning in its credit card decisioning process and we predict a trend for card issuers to implement neural technologies as the sophistication of these applications increases. Neural network algorithms are also being used in the battle against cyber criminals on various online payment platforms.
Generating useful and relevant insights
In any industry where behavior pattern recognition can make a difference to recognizing the characteristics of good customers or fraudsters, eMcREY has the knowledge and expertise to help clients adopt new ways of generating useful and relevant insights.